Why We Said No to Sulphates, Parabens & Silicones at Ivy Bloom

At Ivy Bloom, every product we create whether it’s a nourishing body butter, refreshing body mist, soothing body wash, or rejuvenating body scrub carries one promise skincare that’s honest, safe, and made to truly care for you. That’s why we made a conscious decision to leave behind three common cosmetic ingredients: sulphates, parabens, and silicones.

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Why no sulphates? Sulphates are often used to create the foamy lather in cleansers and washes, but beneath the bubbles, they can be harsh on the skin. They strip away natural oils, leaving the skin dry, tight, and irritated especially for sensitive or combination skin types. Instead of choosing what’s easy and cheap, we chose to formulate our body washes and scrubs with gentle cleansers that clean effectively while respecting your skin’s natural barrier.

Why no parabens? Parabens are widely used preservatives, but they’ve raised concerns for their long term impact on both health and the environment. At Ivy Bloom, we believe beauty should never come with a hidden cost. By going paraben free, we ensure that our body butters, oils, and creams remain safe, skin friendly, and aligned with your wellness.

Why no silicones? Silicones can make skincare products feel silky and smooth, but they often act like a temporary cover rather than providing real nourishment. They form a film on the skin that can clog pores and prevent active ingredients from being absorbed. Our philosophy is simple: skincare should heal, hydrate, and protect from within. That’s why our body oils, hand creams, and mists are made with plant-based ingredients that let your skin breathe and glow naturally.

Our purpose at Ivy Bloom Choosing to say “no” to sulphates, parabens, and silicones wasn’t just a trend it was a commitment. We want every product on our website, from oils for dry skin to mists for everyday freshness, to be something you can trust without second thoughts. Ivy Bloom is here to create Sulphate, Paraben and Silicone free bodycare that works in harmony with your skin and the planet, so you can enjoy rituals that are as safe as they are indulgent.

Because when it comes to your skin, only the purest care should bloom.